Since 1995, Welaunee has been actively engaged in developing new communities through strategic activities and sales. After years of site analysis and strategic planning, the first strategic land sale for community development occurred in 1995, when Welaunee agreed to sell up to 100 acres of land to Holy Comforter Episcopal Church and School. One of Tallahassee's most highly regarded private schools, the Holy Comforter Day School complements the public schools serving northeastern Tallahassee and provides and anchor for new communities at Welaunee.

In 1998, Welaunee sold 500 acres to the State of Florida's Office of Greenways and Trails for creation of the Miccosukee Canopy Road Greenway. This unique linear park provides both aesthetic protection of the scenic moss-draped canopy on Miccosukee Road as well as passive recreational opportunities for residents in new communities on Welaunee's Toe and Heel. The conceptual master plan for the Greenway includes pathways and access points from new neighborhoods at Welaunee.

In 2000, Powerhouse management embarked on a intensive land planning process to establish a vision for communities on Welaunee's Toe and Heel. They assembled a team of highly qualified professionals and initiated a public outreach program to address neighborhood and public concerns from the surrounding area. The collaborative planning process culminated in approval of the Welaunee Critical Area Plan, which provides the framework for the land development activities now being conducted.

In December 2005, Welaunee agreed to sell 428 acres of the Toe adjoining Interstate highway 10, to the City of Tallahassee for installation of various public facilities and eventual strategic development. At the same time, the City and Powerhouse, Inc., executed an updated Urban Services-Development Agreement to addresss a variety of issues associated with development of the property.

In 2006, Welaunee entered into a contract with CNL Real Estate and Development Corp., of Orlando to develop the remaining 508-acres of the Toe with mixed-use walkable neighborhoods that will implement the family's vision for new communities. Closing on the first 254 acres took place in December 2006, while the new community was undergoing further plan preparation and design. Ground-breaking is expected in 2007.